Unit Measure Cup
A measuring glass by drinkaware.co.uk designed to help you measure units in accordance to the type of alcohol, not terribly attractive is it, bit patronizing really,a clever-er take on it might be more effective?
It might be quite interesting to try and introduce this kind of glass as standard to pubs and places selling alcohol. Given to everyone. So no-one can ignore it.
Absolute Choice
This is very clever.
"Visual Units | Absolut Choice
Packaging aimed at the 18-30s.
A visual link to identifying 1 unit of alcohol
Britain has a negative image in regard to social drinking. Design can engage with the consumer to achieve a more positive image without taking away freedom of choice. Using a leading brand, the concept of this project is to make a unit of alcohol a visual object to inform the consumer and create a fun interactive drinking experience which creates an awareness of how may units are being consumed. Absolut Choice is a limited edition collection of five flavoured vodkas plus original. Packaged in 28 individual sachets of 25ml (1 unit). The calculations aredone, no more misunderstanding unit information, drink with confidence."
Awareness press shots
Here
i like this image, made me think about what i'm going to do with this project :)
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