08 April 2011

Culture Probe

I got together a little focus group of people from my intended demographic for a little workshop. I gave them plastic pint glasses and markers with pre-drawn red lines. I asked them to consider the rim of the glass as the start of a typical night when they would go out drinking and consider the bottom of the glass as the end of the night/next morning.  The task was simply to draw a time line of events that took place when drinking. the results were incredibly interesting: 


Cup 1

Cup 1

Cup 2

Cup 2

Even though there were a small amount of participants there were a scary amount of the same  scenario drawn out, the most common being: 

  • Pre-Drinking before heading out (predominantly wine -odd)
  • Beginning the night out with a lot of pints
  • Speed drinking to keep up with friends
  • Feeling a lot chattier and speaking rubbish (saying things you wouldn't say when sober)
  • Moving on to drinking spirits (mostly vodka)
  • Feeling bigger and bolder
  • Doing a lot of shots/drinking something you wouldn't usually
  • Chatting people up/trying to pull
  • Awkward dancing
  • Making a fool of yourself
  • Being sick
  • Eating takeaway on the way home
  • Blacking out/Falling alseep
  • Waking up with strangers
  • Being incredibly hung-over
  • Not remembering the night the next day

All of which are considered side effects of excessive drinking.




No comments:

Post a Comment